Cool As Chrome

Dr. Jart is a South Korean skincare brand that has recently extended into the United States. The brand has a history of using eccentric and playful imagery for its marketing and packaging.

 

Taking inspiration from Dr. Jart’s statement, “Powered by science. Inspired by art,” this campaign fuses both science and art. This campaign produces an out-of-this-world feeling that is not completely arbitrary to its current brand feel. Chrome is not only used to demonstrate this brand feeling but also to highlight the product benefits: cool, refreshing, and leaves the skin feeling smooth just like chrome.

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Art Director - Self