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EQUINOX
Selfishness is the healthiest form of fitness.
Spec work
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THE SELFISHNESS INSTITUTE
A celebration of selfishness taught by celebrities and wellness trainers on the Equinox+ app.
First, we'll give our members an hour of their day back.
We'll onboard them onto the Equinox+ app and host classes taught by in-house trainers and celebrities.
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Classes will integrate with user calendars to let everyone know they're busy being selfish.
Art Direction: Self
Copywriting: Corey Hambly
Strategy: Annie Balint, Karah Smith
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