Equinox

Selfishness is the healthiest form of fitness.

Spec work

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The Pursuit of Selfishness Institute

A celebration of selfishness taught by celebrities and wellness trainers on the Equinox+ app.

First, we'll give our members an hour of their day back.

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We'll onboard them onto the Equinox+ app and host classes taught by in-house trainers and celebrities.

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Classes will integrate with user calendars to let everyone know they're busy being selfish.

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Art Direction: Self
Copywriting: Corey Hambly
Strategy: Annie Balint, Karah Smith