top of page


Selfishness is the healthiest form of fitness.

Spec work

< Scroll >

The Pursuit of Selfishness Institute

A celebration of selfishness taught by celebrities and wellness trainers on the Equinox+ app.

First, we'll give our members an hour of their day back.


We'll onboard them onto the Equinox+ app and host classes taught by in-house trainers and celebrities.

< Scroll >

Classes will integrate with user calendars to let everyone know they're busy being selfish.

Art Direction: Self
Copywriting: Corey Hambly
Strategy: Annie Balint, Karah Smith
bottom of page