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EQUINOX
"Equinox encourages you to be an even bigger selfish prick than you already are with new marketing campaign."
– Probably The Onion 🧅
Spec work
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THE SELFISHNESS INSTITUTE
We're so selfish, we made training videos on how to be selfish taught by selfish people.
And we paid you to be selfish.
Who doesn't want to be taught by Paris Hilton? 💞
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And let everyone know that you're being selfish.
Selfish! Just dang selfish!
Art Direction: Self
Copywriting: Corey Hambly
Strategy: Annie Balint, Karah Smith
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