Equinox

Selfishness is the healthiest form of fitness.

Spec work

Static
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Luxury apartments, hotel lobbies, and corporate offices

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Pre-roll
Brand Act
In-App
Calendar
Integration

The Pursuit of Selfishness Institute, a celebration of selfishness taught by celebrities and wellness trainers on the Equinox+ app.

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Classes will integrate with user calendars to let everyone know you're busy being selfish.

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Phone
Notifications
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Newsletter
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Art Direction: Self
Copywriting: Corey Hambly
Strategy: Annie Balint, Karah Smith