Dare to Be Different

Denim sales have fallen sharply amid the COVID-19 pandemic, and more people are working from home and opting for more comfortable options like leggings. Now it’s almost become an expectation for people to now choose comfort over style. But with this spot, Levi’s can encourage people to defy the conventional trend of today and buy something that makes them stand out. Levi’s is for people who aren’t afraid to stand out, who aren’t afraid to be different. 

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Art Director - Self

Copywriter - Sydni Myers