Ole Smoky

The sweetest things in life can be the most dangerous, like Ole Smoky Moonshine.

Spec work

Static
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Social
Social Engagement
Extension

We'll launch a social media challenge asking people to post their funniest moonshine face. Winners will receive free tickets to Warped Tour, a rock and alternative music festival.

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We'll show up at Warped Tour with a seemingly sweet pop-up, selling milkshakes that will make people think twice.

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Art Direction: Self
Copywriting: Danny Todesca
Animation: Self