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Ole Smoky
The sweetest things in life can be the most dangerous, like Ole Smoky Moonshine.
Spec work
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Social Engagement
We'll launch a social media challenge asking people to post their funniest moonshine face. Winners will receive free tickets to Warped Tour, a rock and alternative music festival.
Extension
We'll show up at Warped Tour with a seemingly sweet pop-up, selling milkshakes that will make people think twice.
Art Direction: Self
Copywriting: Danny Todesca
Animation: Self
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