Every Business Accepted.
Venmo claims business profiles are for all small businesses. Yet, in 2018 Venmo banned and frozed accounts that they suspected were involved in sex work with no warning. Change.org petition
Venmo needs to acknowledge legal sex workers, the industry it has long ignored and marginalized, if they want to keep their consumer-base who are much more sex positive.
Brand Act: Strictly Business
Venmo will pay out the commission fees for performers at clubs across cities with the largest sex work presence on International Sex Workers' Day.
In this way, performers can take home 100% of their earnings.
Venmo will invite local influencers in the adult entertainment community to create Venmo business profiles and perform. Venmo will also takeover nightclubs with branded content.
Every transcation will require patrons to pay through the Venmo app from the cover, to the bar, to the private rooms.
The audience will use Venmo to tip performers so performers don't have to pick cash off the ground. An interactive screen will show who's the highest roller of them all.
Post-Event: B2B Communications
Following the event, Venmo will create a digital campaign targeting where sex workers get their information and highlighting the business benefits of a Venmo business profile for sex workers.
YouTube, Hulu, Twitch
Social (Paid & Organic)
Instgram, Twitter, Reddit
Vox, Vice, Refinery29
Don't Forget To Support Sex Workers :-)
Art Director - Self
Copywriter - Craig Kissoon
UX Designer - Pareesa Khwaja