Google x HMCT

Article 14 of the United Nation’s Universal Declaration of Human Rights states, “Everyone has the right to seek and enjoy in other countries asylum from persecution.”

 

This, however, means that climate refugees don’t count as refugees according to the UDHR. On World Refugee Day, we'll give voice to those ignored by the global stage.

D&AD Submission

Static
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Digital

We'll utilize Google Earth's existing Voyager platform to tell stories of climate refugees on a global scale, literally. 

It starts with changing Google's own logo on World Refugee Day, June 20.

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Clicking on the logo will take the user to Google Earth's Voyager. Using typography and topography, we'll tell stories of climate refugees and where they've headed.

Social

At the end of the experience, users will be encouraged to send a message to their UN representative or share their own climate-related displacement stories and continue the conversation on social. 

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Art Direction: Self
Copywriting: Craig Kissoon
Strategy: Kevin Nguyen
Creative Brand Management: Kaz Bani, Vivien Zhu
Experience Design: Pareesa Khwaja
Animation & Edit: Self