OluKai
Using "Fake" Hawai'i to advocate for Real Hawai'i.
Spec work
Video
Phase 1
Generate buzz with a social media scrub.
Phase 2
On International Hawaiian Pizza Day, we take a stand on the hot-topic debate—pineapple on pizza—by canceling it.
Phase 3
See what happens.
Phase 4
A week later, we bring back Hawaiian pizza while calling attention to Native Hawaiian artists and education around Hawai'i.
Limited-time pizza boxes designed by Native Hawaiian artists.
QR codes lead to a microsite about the artists.
A social content series highlights Hawaiian culture and topics about the islands.
